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Engineering News-Record and Architectural
Record Each Win 2002 Jesse H. Neal Awards
McGraw-Hill
Construction Information Group Publications Recognized for Editorial
Excellence in Business Journalism
McGRAW-HILL CONSTRUCTION IS LAUNCHED
AT AMERICAN INSTITUTE OF ARCHITECTS 2002 ANNUAL CONVENTION
AND EXPO
Re-branding Will Connect People, Projects
and Products
NEW YORK, N.Y.,
May 9, 2002 - McGraw-Hill Construction, part of the
McGraw-Hill Companies (NYSE:MHP) today unveiled the "new"
McGraw-Hill Construction at the American Institute of Architects
(AIA) 2002 Annual Convention and Expo in Charlotte, North
Carolina. The newly branded group of leading construction
information companies and publications - Dodge, Sweets, Architectural
Record, Engineering News-Record, Regional Publications and
construction.com - was launched through an integrated program
on and off the trade show floor.
"McGraw-Hill Construction connects the leading information
and intelligence of the construction industry under one name,"
observed its president, Norbert W. Young, Jr., FAIA. "Our
re-branding is much more than a name change - it's a commitment
to serve our customers and the industry better. It's a dedication
by our business units to collaborate so it's easy for our
customers to receive the solutions they need from us. By better
connecting people, projects and products, McGraw-Hill Construction
will advance its leadership role and set new standards for
the global construction industry."
McGraw-Hill Construction serves more than one million customers
within the $3.4 trillion global construction community, including
architects, engineers, contractors, specialty subcontractors,
building owners, building product manufacturers, distributors
and service providers. Based on significant customer research,
in the form of focus groups and online surveys, customers
of the individual business units - Dodge, Sweets and Architectural
Record - reported not knowing that they were connected, and
were part of The McGraw-Hill Companies, a company perceived
to have high integrity. And, they expressed an eagerness to
learn more about the offerings of the other sister businesses.
"The construction industry is vast and complex,"
observed Mr. Young. "Players are under significant budget
and time constraints as they sort through information, strategize,
plan, program, design, bid, build, produce and maintain -
while simultaneously trying to keep the inspiration of original
ideas burning brightly. Our transformation makes it easier
for them to get the solutions they need. And increased collaboration,
such as publication of a special section titled "Building
for a Secure Future" by Architectural Record and ENR,
benefits readers with joint editorial coverage and advertisers
from increased circulation."
Recognizing the importance of communicating the re-branding
effort, a comprehensive program was developed. The AIA convention
was chosen to unveil the new McGraw-Hill Construction brand,
because it attracts some 18,000 construction industry professionals,
including many of its existing customers. Indeed, Architectural
Record is the official magazine of the AIA. Prior to the convention,
a five (5) city tour by senior management took place to inform
and discuss the transformation with all employees. At the
show, a comprehensive branding program was launched to develop
awareness and understanding of the new brand. Components include
an award breakfast; sponsorship of speakers and continuing
education; a number of branding programs around the show,
and a newly designed booth, strategically located at the show's
entrance. Complementing these activities, ads announcing the
re-branding effort have been placed in several publications.
"In sum," concluded President Young, "McGraw-Hill
Construction's mission is to bring clarity and simplicity
to our industry and lead as we always have, with the best
information, intelligence and applications available. Our
vision is to transform the global construction industry by
setting the standard through connecting people, projects and
products."
About McGraw-Hill Construction
McGraw-Hill Construction connects people, projects and products
across the design and construction industry. From project
and product information to industry news, trends and forecasts,
the Company provides industry players the tools and resources
that help them save time, money, and energy. Backed by the
power of Dodge, Sweets, Architectural Record, Engineering
News-Record (ENR) and our Regional Publications, McGraw-Hill
Construction serves more than one million customers within
the $3.4 trillion global construction community. For more
information, visit www.construction.com.
About The McGraw-Hill Companies Founded in 1888, The McGraw-Hill Companies is a global information
services provider meeting worldwide needs in the financial
services, education and business information markets through
leading brands such as Standard & Poor's, BusinessWeek
and McGraw-Hill Education. The Corporation has more than 350
offices in 33 countries. Sales in 2001 were $4.6 billion.
Additional information is available at http://www.mcgraw-hill.com.
McGraw-Hill Construction
contact:
John Puccio
RF Binder Partners
(212) 593-6389
john.puccio@rfbinder.com
© 2002 The McGraw-Hill Companies - All Rights
Reserved
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